A Core Purpose

Our mission is clear.

We exist to create opportunities for people, families, and communities to thrive. Our mission reflects our desire to enrich lives and inspire positive change. If customers, employees, partners, and community members understand our reason for existing, they can join our mission and increase its impact. Here’s how we put it into action:

For HB Employees


We hire people who care about causes beyond themselves. Each year, our employees receive funds to be given to the cause of their choice. HB employees, click here to access the People Who Care form.

For Non-Profits


We believe in the power of family. That’s why we work to improve the lives of families in need through our grant program.

Current partnerships are Big Brothers Big Sisters, Explora Science Center & Children’s Museum, and Junior Achievement of NM.

For Customers & Communities


We want to have a positive impact in every community we enter. Through Thriving Communities, we help build strong foundations and focus on the future. Click below to see some of our Thriving Communities.